To prove that the trip was worthwhile, he told Nixon, he “had to get a Pepsi in Khrushchev’s hand.” Kendall is at the front, pouring. As the head of Pepsi’s international division, he’d defied the company’s leaders in deciding to sponsor a booth and attend the exhibition. Kendall, had approached Nixon at the American embassy. The night before, a Pepsi executive, Donald M. Symbolically, the booth offered two batches: one mixed with American water, the other with Russian. Nixon also led Khrushchev towards a display booth that dispensed nothing other than Pepsi-Cola. While standing in a mock-up of an American kitchen, Nixon and Khrushchev traded barbs about communism and a recent American resolution on “captive states” under Soviet power. It became the scene of the infamous Kitchen Debate. On July 24, then-Vice President Richard Nixon showed Khrushchev the exhibition. One of them was Soviet leader Nikita Khrushchev. That month, many Russians got their first taste of Pepsi. Richard Nixon and Nikita Khrushchev at the Kitchen Debate. A number of still-familiar brands sponsored exhibits and booths, including Disney, Dixie Cup Inc, IBM, and Pepsi. The American National Exhibition in Sokolniki Park, Moscow, featured American products: cars, art, fashion, and an entire model American house. held an exhibition in New York, and the United States reciprocated. It began with a rare exchange of culture. This situation-a soft drink conglomerate briefly owning a fairly large navy-was the unusual result of an unusual situation: a communist government buying a product of capitalism from the country it considered its greatest rival. The previous year, the company even received warships. This wasn’t the first time that Pepsi sold soft drinks in return for a flotilla. But this time, Pepsi got 10 Soviet ships. The Soviet Union had long traded Stolichnaya vodka in return for Pepsi concentrate. Pepsi had come to a three billion dollar agreement with the Soviet Union. On April 9, 1990, American newspapers reported on an unusual deal.
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